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B O N N I E D A I N

AMAZON - CAMPERFORCE BRANDING

Camperforce workers travel to various Amazon warehouse
locations in their RV's, Vans and Camper homes.
I was asked to created new branding for this
rapidly growing Amazon division.

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W E B S I T E

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C A M P A I G N

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AMAZON - WORKFORCE STAFFING REBRAND

The Workforce Staffing brand needed a refresh. The challenge was that
the brand had to live within the Amazon corporate brand guidelines,
yet be its own unique brand at the same time.

I wanted the new brand to have a strong concept, a strong story to explain
what Workforce Staffing stood for and to give the division a personality.
I came up with the theme of 'Connection'. We connect people with jobs, employees with customers, and customers with products.

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